AS SEEN ON
FOR FOUNDERS WHO KNOW THEY ARE THE BOTTLENECK IN THEIR BUSINESS
YOU HAVE A TEAM, SO HERE'S WHY YOU STILL
FEEL LIKE YOU'RE DOING (ALMOST) EVERYTHING YOURSELF
Not another personality test. A diagnostic that reveals your unique
natural instincts, the hardwired way you take action.
Oops! You've accidentally
GROWN A TEAM...
When you started the business it was just you.
But over time you’ve added team member after team member, so you could keep supporting all of those clients (and do all the other things you need to do as a ‘business’).
But at this stage you’re looking at the people you work with and realise you’re not getting the best out of them, you have big gaps of things that you are still doing…and it’s all because you haven’t figured out how someone like you could manage a ‘team’.
Stop Being a Salmon! You’re Swimming Up Stream, Silly.
All of those podcasts and books you’ve read have shown you ‘the way to be a leader,’ but that’s really tough to do until you figure out the traits you have that allow you to be a leader.
The gap isn't hiring expertise. You're not a bad boss.
It’s that how you hire, who you hire and how you manage people is not aligned with who you are.
'reluctant leaders' OFTEN FEEL....
how many are you nodding your head to...?
nothing sticks
It’s like you’re the only one who can put SOPs and processes in place, and even when you do - other people find it frustratingly hard to learn and execute for you - so once again you’re back into answering questions that you’ve answered 3, 4 or 20 times!
nothing sticks
With too much information, a person is paralysed and overwhelmed. With too little information, they haven’t got enough so they cannot meet your expectations. You’re constantly feeling let down.
Missing the picture
You have all these ideas that are crystal clear in your mind, but team members just can’t see them and you’re continuously frustrated that no one else thinks like you, so once again you’re the one with all the ideas and solving all the problems.
Missing the picture
While your team steadily crank out the work that you need them to do, you want to go faster, change and add new exciting things, but you’re worried your team will lag behind and slow down your progress and ambition. When it was just you, you could pivot and turn instantly, but turning the team around to a new focus is sluggish.
You DON'T NEED
A BETTER SYSTEM FOR YOUR TEAM.
YOU NEED TO UNDERSTAND
HOW YOU RUN A TEAM
- You don't need another team offsite where everyone shares their love languages and nothing changes Monday morning.
- You don't need a communication workshop that assumes your team just needs to "talk more."
- You don't need a new project management tool. You have three already and none of them fixed this.
- You don't need to hire an ops hire before you can explain what you actually need them to do.
- You don't need a personality quiz you took four years ago at a conference that's sitting in a folder you've never opened again.
- You don't need more meetings to explain something you've never had language for in the first place.
Every one of those was a fix for your team.
None of them started with you.
Good news - no one told you this, but there is one fix for all of this.
And it is all, 100% under your control
The key is you.
You don’t need to rely on any of those team members to make your team work better.
You see, once you understand how your natural way of thinking applies to the team - then you can lean into what is natural to you and lead that way.
Imagine leading your team in a way that feels totally you, totally natural, completely aligned and…dare I say…easy.
Instead of forcing some other guy’s leadership approach onto yourself, like a set of badly-fitting pants…you lead your way in a way that is comfortable and natural.
INTRODUCING FLOWPRINT FORMULA
A READ ON
HOW YOU'RE WIRED
This bundle includes the assessment, trainings, personalized interpretation, and the AI prompts you can use to transform how you leverage your strengths.
A DIAGNOSTIC THAT WILL REVEAL YOUR INSTINCTS
AND SHOW YOU HOW TO LEVERAGE THEM.
Is This You?
This Is For You If...
- You've noticed friction with the people you work with and have been trying to solve it with better communication, better tools, better hires, but never with better self-understanding
- You've taken personality assessments before and immediately forgot the results, because nobody showed you what to actually do with them
- You already sense you're wired a certain way. You just don't have the language for it yet, or the tools to use it on purpose
- You want to understand yourself clearly enough that you could eventually explain it to someone else
And This Probably Isn't For You If...
- You want a fun fact about yourself for your bio and nothing more — this isn't a passive tool
- You're hoping this confirms you're already doing everything right, and gives you a reason to stop questioning your own patterns.
- You want someone else to hand you the answer instead of doing the work of applying it.
"At Strategic Coach, all of our clients complete the Kolbe assessment, as does our entire team. This helps determine how individuals instinctively take action, so we can then work to develop each individual's Unique Ability to see where their passions and talents lie."
— Dan Sullivan, Founder · Strategic Coach
Okay, Let's Talk Resources
EVERYTHING YOU GET INSIDE
FLOWPRINT FORMULA
I built Flowprint to give you deep, actionable insights that help you leverage your unique way of making decisions and taking action to get results in your business.
Your Instincts: Revealed
Your personalized Flowprint report breaks down your score in plain language and gives you a clear explanation of how you're actually wired.
Go Beyond The Page
The Flowprint Training walks you through what your numbers mean AND how you can actually use that knowledge. Along with your Audio Unlock, you'll get the insights you need to improve your business.
Keep the Results Rollin'
Your AI-Ready Guide and prompts are ready to share with your AI tool of choice. Ask it questions and have it help you take action in alignment with how you're actually wired.
BONUS: Kolbe A™ credit. If you don't already know your own
Kolbe score, this is how you'll get it.
But, if you already know your score, then this Bonus Credit is
yours to gift to a team member, colleague, or client.
"Unlike other assessments, this one gave me real-life strategies I could actually use in my business right away."
— Dave Lindenbaum · SERIAL ENTREPRENEUR
MEET YOUR GUIDE
ERYN MORGAN
Eryn has been supporting founders with sales, strategy, and managing teams for 11 years. Before her life as an entrepreneur, she was the Director of Marketing at a small nonprofit. It was that experience, working with an exceptional tiny team, that she realized how important instincts really are to success. She helps founders to stop being the bottleneck, untangle their teams, and finally reduce the friction and complexity that's stealing their freedom.
Plus, when you're ready for more
In Her AI Club, you get everything we already listed. And when you're ready to do even more,
we've got Her AI Club+, a premium tier with more exclusive resources and
events to take your AI-powered business even further.
Plus, When You're Ready For More
Flowprint Formula
Membership · Everything Included
✦ Members-Only Perk
AI Systems Showcase - Every June
Get visibility for what you're building — in front of the entire internet.
Her AI Club's annual public event — every June — features real members showing off the AI systems, bots, and automations they've built. No teaching — just behind-the-scenes walkthroughs and demos of the cool things you're actually doing with AI.
- Exclusively features members — open to the public to watch
- Real visibility for your business, your offer, or your work
- No pressure to be polished — just show what you built and how it works
- Totally optional, but why wouldn't you? 😘
Join as a member and you'll be eligible to apply for a spot.
Meet Your AI-Powered Team
Your install-and-go AI tools, ready to roll the day you join. Easy to customize, built for your brand, your business, and your workflows.
The Skills Library
Skills, Built Custom To You
No fill-it-yourself templates. Our auto-customizing builder skills work the other way: they interview you, then build your custom skill for you.
Meet the Skills
- SOP and Process Documentation
- Email Inbox Triage Assistant
- Meal Planning Assistant
- Travel Planner
- House Manager
- SOP and Process Documentation
- Email Inbox Triage Assistant
- Meal Planning Assistant
- Travel Planner
- House Manager
The Bot library
Bots, Ready Out Of The Box
Custom ChatGPT bots with names, personalities, and real jobs — pre-trained, pre-loaded, and ready to grab the day you join.
Meet the Bots
- Thea the Threads Bot
- Violet the Voice-of-Customer Research Bot
- YouBot
- Anna the Ad Architect
- Bailey the Bot Builder
- Thea the Threads Bot
- Violet the Voice-of-Customer Research Bot
- YouBot
- Anna the Ad Architect
- Bailey the Bot Builder
Let's Make Sure Your Flowprint Is Built Around You
Your bonus Kolbe A™ credit is included either way. If you're not gifting it now, we'll send you instructions for how to use or share it after checkout.
Who's this for?
Upon checkout, the instructions for how to redeem your bonus Kolbe A™ credit will be sent to you if you don't already know your score.
"My conversation with you quite literally saved my society. I was ready to burn the whole membership down, but learning how I naturally operate completely changed the way I run my business. It gave me clarity on MY gaps and how to better support my team. Without these shifts, my society wouldn't even exist today."
— Jen Myers · Homeschool CEO
FREQUENTLY ASKED QUESTIONS
YOU ASKED. I ANSWERED.
Ha — fair question, and we respect it. 😄 This is genuinely active. Real conversations, real events every month, real members sharing real things they're building.
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YOU HAVE GREAT INSTINCTS
IT'S TIME TO
LEVERAGE THEM
Your business and your team won't get any easier to manage until you understand yourself. When you have this self-knowledge, you can apply it across every area of your business.
Grab your Flowprint. Get instant insights. Start applying what you learn to how you communicate with your team.
For Founders of Service-Based Businesses (3 to 15 People)
The One Read On How You (And Your Team) Operate That Never Changes
Not another personality test. A diagnostic on your instincts, the hardwired way you take action, that stays true whether you're stressed, promoted, or ten years further into this business.
The same assessment Dan Sullivan requires of his entire team at Strategic Coach.
You didn't build this business by guessing. But you're probably still guessing at why certain parts of running your team keep going sideways no matter how many systems you throw at them.
Maybe it's the person who needs ten more questions answered before they'll move on anything. Maybe it's the one who starts three projects and finishes none of them. Maybe it's you, watching everyone else move slower than you can see the finish line.
Most founders try to fix that with more meetings, more culture initiatives, more communication training. It doesn't stick, because none of that explains what's actually driving the behavior.
Why this is different
Personality tests measure how you describe yourself. That's self-report, and self-report moves: with your mood, your stress, your role, even which answer felt "more you" that day. That's why the same free quiz gives you a different result depending on when you take it.
Instincts are different. They're the hardwired way you take action the second nobody's telling you how: how much information you need before you trust a decision, how much structure you need before you'll commit to a plan, how you handle risk and the unknown, and whether you think best in the abstract or need something real in front of you. That's what a Kolbe A™ Index measures. It doesn't change. It's the most stable, dependable read that exists on how a person actually operates.
This isn't a fringe idea.
A number isn't the same as knowing what to do with it.
A raw score tells you what you're wired to do. On its own, it doesn't tell you what that means when you're hiring, delegating, or in the middle of a conflict you can't quite name. That translation, the part that actually changes how you run your business, is what Flowprint Formula gives you.
Who this is for
Founders of service-based businesses (law firms, financial practices, design studios, agencies, consultancies) with teams somewhere between 3 and 15 people. This starts with you, not your team. If you already know your own number, this becomes about who you bring in next.
$197
Your personalized Flowprint breakdown
An AI-ready guide.
Full audio walkthrough + transcript
The Understand Your Kolbe Score training
Plus a bonus Kolbe A™ credit (use it, or gift it)
Isn't this just another personality test?
No. Personality tests tell you who you are or how you feel. The Kolbe A™ Index measures something different: your conative strengths, the instinctive way you take action when nobody is directing you. It's not about intelligence, and it's not about personality. It's about the four specific ways you naturally gather information, organize, handle risk, and engage with the physical world. Flowprint Formula takes your actual Kolbe A™ score and turns those four numbers into a complete picture of how you're wired to act, not a category you get filed into.
I already know my Kolbe score. Why do I need this?
Your Kolbe A™ results give you four numbers and a short paragraph per strength. Flowprint Formula takes those same four numbers and builds out what they mean for how you decide, plan, work, lead, and communicate. You also get the personalized audio version, the Understand Your Kolbe Score training, and an AI-ready guide built around your specific score so you can keep exploring it whenever a new situation comes up. It's the difference between holding a number and knowing exactly what to do with it.
Why can't I just ask an AI to interpret my score myself?
You could. But most people who try end up with generic, surface-level answers, because a plain prompt doesn't know what to ask. Flowprint Formula includes an AI-ready guide built specifically around your score, with the exact questions that get a real answer instead of a vague one, so you can hand it to whatever AI tool you already use. You're not starting from a blank page. You're starting from something already tested and organized around how the Kolbe A™ actually works.
Is this backed by anything, or is it another self-help typing system?
The Kolbe A™ Index has been used for decades in hiring, team building, and personal development, and it measures something specific: conation, the instinctive part of how people take action, separate from IQ or personality. Flowprint Formula doesn't change or replace the assessment itself. It takes your official Kolbe A™ results, exactly as Kolbe Corp designed them, and turns your four numbers into a personal explanation of your wiring instead of leaving you to interpret a generic report on your own.
I took my Kolbe A™ years ago. Does my score still apply?
Yes. Conative strengths, the instincts the Kolbe A™ measures, stay consistent across your life. Unlike your interests, your skills, or your circumstances, the way you're wired to take action doesn't change with a new job, a new relationship, or a new season. Whatever year you took the assessment, your four numbers are still an accurate map of how you're built today.
Will this actually change how I work, or is it just interesting to read?
The report is where most people feel "seen" for the first time, and that part matters on its own. But the real change happens in the second half: the Understand Your Kolbe Score training that shows you how your numbers actually show up in the way you decide and lead, and the AI-ready guide that lets you come back and ask new questions whenever a new situation comes up. This isn't something you read once and close. It's built to be a reference you keep using.
What exactly do I get for $197?
Your personalized Flowprint breakdown, built from your Kolbe A™ score. Plus an AI-ready guide built around your specific wiring, a personalized audio walkthrough with transcript, the Understand Your Kolbe Score training, and a bonus Kolbe A™ credit if you don't already know your own number (or to hand to someone on your team if you do). Everything is generated once from your score and yours to keep.
Is this a one-time purchase, or will I be charged again?
One time. $197 covers your complete Flowprint report and everything that comes with it. There's no subscription, no recurring charge, and nothing else to buy afterward to access what's described on this page.
Imagine what happens when your plan finally fits.
You stop forcing it. You stop fighting it. You start flowing with it.
AND...
You wake up on Monday morning knowing exactly where to start—no second-guessing, no re-writing your plan before coffee.
PLUS...
You get through a whole week without abandoning your system… and it actually feels easy.
WITHOUT...
Beating yourself up. Burning out mid-launch. Or pretending you’re fine while secretly resenting your calendar.
Look at what becomes possible when you stop fighting your plan and start flowing with it.
🌿 Finally Feel Aligned
No more dragging yourself through systems that feel like a bad fit. You’ll plan in a way that feels like you—which means more ease, less second-guessing, and way more trust in your own rhythm.
🧭 Lead Yourself (and Others) with Confidence
You’ll move through your week with clarity, not chaos. Whether you’re solo or leading a team, you’ll know exactly what works for you—and how to stick with it.
🧠 Make Decisions Faster
When you know your instinctive strengths, you stop overthinking every option and start trusting your gut. That mental friction? Gone.
What they are wanting to never do again...
without having to do this thing they hate
without having TO DO WHAT failed before
without having TO COMPROMISE ON THE THING
the value doesn’t stop there, you’ll also get
Introduce the Bonuses.
THE USP OF THIS BONUS
Name of the Super Bonus
01
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THE USP OF THIS BONUS
Name of the Super Bonus
01
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THE USP OF THIS BONUS
Name of the Super Bonus
02
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THE USP OF THIS BONUS
Name of the Super Bonus
03
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BUT THEY REALLY SHOULDN’T WAIT
Extremely Limited Time
Are there limited quantities? Limited time? Special offers? Explain and give a reason WHY they must take you up on the offer today.
This is your scarcity. You must have some sort of scarcity to encourage immediate action. Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id,
TALK ABOUT A GUARANTEE
If They Are Not 100% Satisfied.
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CUSTOMER TESTIMONIALS FOR YOUR PRODUCT
Real People + Real Results
“A really strong testimonial that confirms the transformation that is waiting.”
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Jane Awesome
“A really strong testimonial that confirms the transformation that is waiting.”
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Jane Awesome
Summarize what sort of
Transformations happened because of your offer.
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CTA BUY + STACK WHAT’S INCLUDED
INCLUDED
valueD AT
Main Offering Example one $997
Main Offering Example Two $197
Main Offering Example Three $2997
Main Offering Example Four $97
Main Offering Example Five $297
BONUS Offering Example one $997
BONUS Offering Example TWO $997
VALUED AT =
$4,585
Total Value = $$$$$
Regular Price = $$$$
Today’s Price = $$$
The longer you wait, the harder it gets to trust your own rhythm.
without discovering how to plan with how you're wired
You'll Keep
Forcing a system that doesn’t fit—and letting burnout win.
You'll Just
Keep wasting time and money looking for the "perfect planning" solve.
It's Time
Transform how you use your planning system so you can finally have peace.
CTA BUY + STACK WHAT’S INCLUDED
INCLUDED
valueD AT
Main Offering Example one $997
Main Offering Example Two $197
Main Offering Example Three $2997
Main Offering Example Four $97
Main Offering Example Five $297
BONUS Offering Example one $997
BONUS Offering Example TWO $997
VALUED AT =
$4,585
Total Value = $$$$$
Regular Price = $$$$
Today’s Price = $$$